Local SEO: Give your Google My Business an Xmas makeover
Attention All Local Retailers: You have 51 billion reasons to read this article.
That’s right! 51 billion is the retail sales forecast in Australian for the 2018 Christmas trading period.
The first step is believing you can beat the big brands on Google
Don’t believe us? Below is an example of one of our clients who is out ranking some of the biggest websites for the keyword “Christmas gifts Melbourne”.
The big websites have more content, more pages and bigger budgets so if you play their game it can be hard to compete. By going local and focusing on your immediate area you can use a Google My Business listing to sneak past them and win a top 3 ranking.
Fact: Google my business listings are often positioned higher than organic listings for more generic and local keyword search terms.
Here are 5 quick tips that you can do today to increase your visibility and rank above your biggest competitors
1. Location targeting
Be smart and not greedy when it comes to choosing your service area. Only focus on the postcodes where most of your customers will come from.
If you are a retailer on Glenferrie Road Hawthorn, focus on the South Eastern Suburbs of Melbourne. Specifically target Bentleigh and its main surrounding suburbs such as Brighton, Caulfield, East Bentleigh, Moorabbin & Mckinnon.
The more focused your service area the better the chance of ranking at the top. Furthermore, the more chance the customer searching for “christmas hams near me” will visit your store and make a Xmas purchase.
2. Decorate your listing through Christmas related event posts and images
Treat your google my business listing like its visual merchandise. Include more Christmas-themed images in your photos section, and create an even post showcasing your latest Christmas products.
3. Be Open for Business – Extend and Update Your Trading Hours
How many consumers leave their Christmas shopping to the last minute and then find that they run out of time to complete their Christmas shopping?
Update your business hours in the ‘special hours’ section of your listing and let your customers know that you are open late.
5. Updated the Payment Methods
Does your business accept VISA, MasterCard, AMEX, or Pay Wave? Let your customers know – this could be the difference between a visit to your website or business premises.
With these 5 quick tips your Google My Business listing will be ranking in the Google 3-pack and beating all of your largest competitors in no time!
Christmas has come early for one of our lucky readers!
Would you like the chance to win a free Google My Business Optimisation Package valued at $1,800?
Sign up to our competition now and accelerate your sales during the peak Christmas sales period